Happy Valentine's Day

Looking for ways to spice up your Valentine’s Day campaigns? I’ve got you covered.

Being a social media manager, I know how important it is for brands to stay on top of trending holidays like Valentine’s Day. The only problem? It can be time consuming trying to find the perfect post for a day that might not align well with your brand. In order to make this post impactful to your audiences, try to tie Valentine’s Day in a unique way to your brand. For example, if your brand aligns with food — try posting a unique Valentine’s Day recipe a week leading up to the holiday so your audience has time to prepare the recipe prior to the actual holiday. Then, repost the recipe on the day of as a reminder for your audiences. It’s relevant to the holiday, but also allows your brand to put a unique spin on things. If your brand doesn’t have anything to do with food, try choosing a Valentine to dedicate your post to. Choose a stellar employee, all-star team, or local hero to dedicate your Valentine to.

These are just a few simple ideas to help craft a Valentine’s Day post that isn’t just a generic “Happy Valentine’s Day” post for your clients. These will help you stand out from your competitors, and increase engagements overall because you’re tailoring your content to your audiences interests.

I hope this helps! Feel free to share your ideas in the comments below, I’d love to hear what you find makes for a great Valentine’s Day campaign.