How Does Instagram Live Work?
How Does Instagram Live Work?
Throughout the COVID-19 Pandemic I’m sure you’ve noticed businesses, content creators, and your friends using Instagram Live more frequently. With everyone staying home, and businesses being shut down people are taking advantage of this Instagram feature more now than ever.
Instagram Live is an excellent tool for generating new followers, driving engagement and even selling new products. Since this is live, there are no retakes which can feel daunting. However, to help you get started I’m sharing my top tips for going live for the first time!
Going live on Instagram is one of the most authentic ways to connect with your audience. It allows viewers to tune into an unedited experience while asking questions in real time. Going live also increases your discoverability on the platform by generating a notification each time you go live to all your followers. Each Instagram Live will stay on your stories for 24 hours, allowing you to promote across other social channels and increase your reach.
Ready to go live?
Create a Plan: Develop a plan for what you will cover during your Instagram live. Do you want to showcase your new products? Have all the new products on hand and a few talking points about each of them.
Set a Time: Take a look at your insights, and see what time the majority of your audience is active. This way you’ll be able to reach more people during your live broadcast. Then, let your audience know in advance when and why you’re going live to entice them to tune in!
Consider Lighting + Location: The last thing you want is to go live and have lighting issues. Choose a spot that you know gets great lighting and will create an enjoyable viewing experience for your audience, and is on brand for your business.
Encourage Participation: Encourage your audience to send in questions that you can answer in real time. Try to create a conversation so the live is interactive, because this is what sets Instagram Lives apart from regular videos.
Looking to go live, but you need help? Shoot me an email, and we can get started today! merelychicsocial@gmail.com