How to Increase Your Facebook Engagement

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Are you looking to increase engagement on your Facebook page? Do you feel like you’re posting regularly, but still not seeing the results you want? I have the perfect tips to help you take your Facebook strategy to the next level.

  1. Post Videos Natively to Facebook: Instead of posting your videos to YouTube, and sharing the link, try posting them directly to your Facebook page. This enables your video to auto play within the newsfeed, allowing your fans to start watching it before they even realize it.

  2. Use Insights, and Optimize: Use your monthly data to inform your content for the following months. Take a look at what received the highest engagement, and what received the lowest engagement — then, use that information to optimize next month’s content. Did a video including graphics out perform everything else? Then, use that to your advantage and consider creating similar content.

  3. Post Exclusive Content: Share special discount offers, sales, and big announcements about your business on Facebook before anywhere else. This will draw your audience in, and entice them to continue following so they can keep an eye out for these exclusive offers only available to them via Facebook.

  4. Respond Thoughtfully: Whenever you get comments or questions, respond! Interacting with your audience is key to any successful social media strategy. Don’t have the time? Hire Merely Chic Social, and we’ll happily take it over for you. 🙂

annie micks